Involvement in the campaign brings many benefits which can include:
An increase in civic pride through local people taking on the planning and management of their local environment
A boost to the local economy through increased tourism
Long-term improvement in their local environment through planting, floral displays and high levels of cleanliness
Regeneration of disadvantaged areas
A means to address issues such as sustainability, recycling, minimising waste and energy conservation
Stimulation of voluntary work and co-operation between community groups
Increased property values (Halifax Building Society Report, March 2005)
The campaign is promoted through an annual population based competition covering categories ranging from small village to large cities. The Bloom is always evolving and in recent years a School Grounds Competition and a Best Parks & Green Spaces category has been added.
